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MBA Marketing Intelligence

Marketing Analytics

Brand Strategy

Consumer Insights

Data-Driven Marketing

Master of Business Administration (MBA) – Marketing Intelligence

Intake

Winter + Summer

Focus on marketing analytics and customer intelligence

Combines strategic marketing with data-driven decision-making

Includes applied marketing projects and real business case studies

Enroll Now

Benefits

What's in It for You?

Develop advanced skills in marketing analytics and consumer insights

Learn data-driven marketing strategy development

Gain expertise in brand, product, and customer relationship management

Work on real-world marketing intelligence projects

Strengthen analytical and strategic marketing decision-making abilities

Prepare for leadership roles in marketing and business strategy

Need to know more?

Get to know the SRH University Master of Business Administration (MBA) – Marketing Intelligence Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The MBA in Marketing Intelligence at SRH University in Berlin is designed to develop marketing professionals who can combine strategic thinking with data-driven insights. The programme focuses on understanding consumer behaviour, analysing market data, and developing marketing strategies that create competitive advantages for organisations.

Students learn how to use marketing analytics, market research techniques, and customer relationship management systems to interpret market trends and customer insights. The curriculum also covers brand management, product strategy, and digital marketing approaches that help businesses adapt to evolving market environments.

Through case studies, group projects, and applied marketing intelligence projects, students gain practical experience solving real business challenges. The programme emphasises analytical thinking and strategic marketing decision-making to prepare graduates for leadership roles in marketing and business development.

Master of Business Administration (MBA) with 90 ECTS credits

Full-time 1.5-year postgraduate programme (3 semesters)

On-campus learning at Berlin campus, Germany

Specialisation in marketing intelligence and analytics

Includes applied marketing analytics projects and case studies

Final master’s thesis and strategic marketing project

UniversityPrivate

SRH University

SRH University is a state-recognized private university network in Germany offering Bachelor’s, Master’s, and MBA programs in English and German. With multiple campuses and flexible study formats, it provides a practical, career-oriented learning experience for international students. Known for small class sizes, hands-on teaching, and strong student support, SRH helps students build industry-ready skills and pursue academic and professional opportunities in Germany and beyond.

Heidelberg / Berlin / Hamburg / Munich / Cologne, Germany

Cohorts: 10+
Alumni: 1300+
Founded: 1966
Ranking: #1200
Intake: Winter + Summer
Int'l Students: 35%

Course Overview

Overview of Master of Business Administration (MBA) – Marketing Intelligence from SRH University

Semester 1 – Core MBA Foundations Students develop core business knowledge in strategic management, business economics, marketing fundamentals, organisational behaviour, and the basics of marketing intelligence. Semester 2 – Advanced Marketing Intelligence This phase focuses on marketing analytics, consumer behaviour analysis, brand and product management, market research techniques, and CRM systems used to analyse customer data. Semester 3 – Strategic Project and Master’s Thesis Students complete an applied marketing intelligence project and conduct independent research that culminates in a master’s thesis focused on marketing strategy or analytics.

Target Audience

Who is this Program For?

This programme is ideal for graduates and professionals who want to build careers in strategic marketing, marketing analytics, brand management, or customer insights. It is particularly suited for individuals interested in combining marketing strategy with data analysis and digital marketing innovation.

Skills

Skills you'll acquire

Marketing Analytics and Market Research Techniques

Consumer Behaviour and Customer Insight Analysis

Brand Strategy and Product Marketing Management

Data-Driven Marketing Decision-Making Skills

CRM Systems and Customer Relationship Management

Strategic Marketing Planning and Business Analysis

What is Marketing Intelligence?

Marketing Intelligence involves collecting and analysing market data, customer insights, and competitor information to support strategic marketing decisions.

What skills will students gain in this MBA programme?

Students develop skills in marketing analytics, consumer behaviour analysis, brand strategy, CRM systems, and data-driven marketing decision-making.

What career opportunities are available after completing this MBA?

Graduates can pursue roles such as Marketing Manager, Market Research Analyst, Brand Manager, Digital Marketing Strategist, CRM Manager, or Marketing Intelligence Consultant.

Does the programme include practical projects?

Yes, students work on applied marketing analytics projects, case studies, and strategic marketing assignments to gain real-world experience.

Is the programme suitable for international students?

Yes, the MBA is taught in English and is designed for international students seeking marketing leadership roles in global organisations.