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Strategic Design
Design Thinking
Innovation Strategy
Experience Design
Master of Arts (M.A.) – Strategic Design
Intake
Winter + Summer
Combines design thinking with business and innovation strategy
Studio-based learning with real-world strategic design projects
Focus on brand, service, and experience design
Benefits
What's in It for You?
Learn to apply design thinking to business strategy and innovation
Develop expertise in service design and user experience strategy
Work on real-world strategic design and innovation projects
Build strong portfolio pieces through studio-based learning
Gain interdisciplinary skills combining creativity and business insight
Prepare for leadership roles in design and innovation management
Need to know more?
Get to know the SRH University Master of Arts (M.A.) – Strategic Design Course in depth by downloading the brochure
Course Details
What Will You Gain from This course
The Master of Arts (M.A.) in Strategic Design at SRH University in Berlin explores how design can be used as a strategic tool for innovation, organisational transformation, and business development. The programme combines design thinking, strategic management, and human-centred design approaches to address complex challenges in modern organisations.
Students learn to apply design methodologies to business strategy, brand development, service innovation, and organisational change. The curriculum integrates creative studio work, research-driven design methods, and collaborative projects.
Through design studios, interdisciplinary workshops, and applied strategy labs, students develop the ability to create meaningful design solutions that influence business strategy, user experience, and innovation processes.
Master of Arts degree with 120 ECTS credits
Full-time on-campus programme in Berlin, Germany
4-semester postgraduate programme (2 years)
Studio-based learning with interdisciplinary design projects
Focus on design strategy, innovation, and human-centred design
Final master’s thesis and strategic design project
UniversityPrivate
SRH University
SRH University is a state-recognized private university network in Germany offering Bachelor’s, Master’s, and MBA programs in English and German. With multiple campuses and flexible study formats, it provides a practical, career-oriented learning experience for international students. Known for small class sizes, hands-on teaching, and strong student support, SRH helps students build industry-ready skills and pursue academic and professional opportunities in Germany and beyond.
Heidelberg / Berlin / Hamburg / Munich / Cologne, Germany
- Cohorts
- 10+
- Alumni
- 1300+
- Founded
- 1966
- Ranking
- #1200
- Intake
- Winter + Summer
- Int'l Students
- 35%
Course Overview
Overview of Master of Arts (M.A.) – Strategic Design from SRH University
The M.A. Strategic Design programme develops advanced design thinking, strategic innovation, and leadership capabilities over two years. Semester 1 – Foundations of Strategic Design Students study design theory, strategic thinking, human-centred design, systems design approaches, design research methods, and visual communication strategies. Semester 2 – Design, Business, and Innovation Students explore strategic design management, brand and service design, innovation strategies, and applied strategic design projects addressing real-world challenges. Semester 3 – Advanced Strategy and Practice Students focus on organisational design, design leadership, interdisciplinary collaboration projects, and elective modules tailored to specific interests. Semester 4 – Master’s Thesis Students develop a strategic design concept and complete a master’s thesis demonstrating advanced research, creative thinking, and strategic design capabilities.
Target Audience
Who is this Program For?
This programme is ideal for designers and creative professionals who want to expand their skills into strategic leadership and innovation roles. It is particularly suitable for international students interested in combining design, business strategy, and organisational transformation within global industries.
Skills
Skills you'll acquire
Strategic Design Thinking and Innovation Strategy Development
Human-Centred Design and User Experience Strategy Skills
Brand, Service, and Experience Design Planning
Design Research Methods and Visual Communication Expertise
Organisational Design and Creative Leadership Capabilities
Interdisciplinary Collaboration and Strategic Problem-Solving
1.
What is Strategic Design and why is it important?
Strategic Design uses design thinking and creative problem-solving to shape business strategy, innovation, and user experiences within organisations and industries.
2.
What topics are covered in the M.A. Strategic Design programme?
Students study design theory, strategic thinking, human-centred design, service and brand design, innovation strategies, organisational design, and design leadership.
3.
What career opportunities are available after graduation?
Graduates can work as Strategic Designers, Design Managers, Innovation Consultants, Service Designers, Brand Strategists, or Creative Strategists.
4.
Is a portfolio required for admission to the programme?
Yes, applicants must submit a portfolio demonstrating relevant academic or professional design work as part of the admission proces
5.
Is the programme taught in English for international students?
Yes, the Master of Arts in Strategic Design at SRH University in Berlin is taught in English and welcomes international students.
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