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Digital Marketing

Online Marketing

Social Media Marketing

Marketing Analytics

BA Digital Marketing

Intake

Winter + Summer

Focus on digital marketing tools, platforms, and analytics

Hands-on learning through real marketing projects

Covers social media, SEO, content marketing, and performance marketing

Enroll Now

Benefits

What's in It for You?

Gain strong knowledge of modern digital marketing ecosystems

Develop skills in SEO, social media, and content marketing

Learn to analyse marketing performance using digital analytics tools

Apply marketing strategies through practical campaigns and projects

Study digital marketing in Germany’s international business environment

Prepare for careers in digital agencies, startups, and global companies

Need to know more?

Get to know the SRH University BA Digital Marketing Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The BA Digital Marketing programme at SRH University provides students with the strategic, analytical, and creative skills required to succeed in the rapidly evolving digital marketing landscape. The programme combines core marketing principles with practical expertise in online marketing channels and digital communication strategies.

Students learn how to plan, implement, and evaluate marketing campaigns across digital platforms. The curriculum covers areas such as search engine marketing, social media strategy, content marketing, and digital analytics, helping students understand how data and technology influence modern marketing decisions.

Through project-based learning and practical assignments, students gain hands-on experience using digital marketing tools and analysing consumer behaviour in digital environments.

Bachelor of Arts degree with 180 ECTS credits

Full-time on-campus study in Berlin or Hamburg, Germany

Focus on digital marketing strategies and consumer behaviour

Training in SEO, social media, content marketing, and analytics

Coursework-based assessments with applied marketing projects

Career preparation for digital marketing and brand management roles

UniversityPrivate

SRH University

SRH University is a state-recognized private university network in Germany offering Bachelor’s, Master’s, and MBA programs in English and German. With multiple campuses and flexible study formats, it provides a practical, career-oriented learning experience for international students. Known for small class sizes, hands-on teaching, and strong student support, SRH helps students build industry-ready skills and pursue academic and professional opportunities in Germany and beyond.

Heidelberg / Berlin / Hamburg / Munich / Cologne, Germany

Cohorts: 10+
Alumni: 1300+
Founded: 1966
Ranking: #1200
Intake: Winter + Summer
Int'l Students: 35%

Course Overview

Overview of BA Digital Marketing from SRH University

The BA Digital Marketing programme provides a structured three-year learning pathway combining marketing theory with practical digital marketing skills. Students progress from foundational marketing knowledge to advanced strategic and analytical capabilities. Year 1 – Foundations of Marketing and Digital Media Students study marketing principles, digital media fundamentals, consumer behaviour, business administration basics, and academic skills. Year 2 – Applied Digital Marketing Students explore search engine optimisation and marketing, social media strategy, content marketing, storytelling, digital analytics, and applied marketing projects. Year 3 – Strategy, Innovation, and Bachelor Thesis The final year focuses on digital marketing strategy, brand management in digital environments, emerging marketing technologies, and a bachelor thesis or applied marketing project.

Target Audience

Who is this Program For?

This programme is ideal for students interested in digital communication, social media, online branding, and marketing strategy. It is particularly suitable for international students who want to pursue careers in digital marketing, e-commerce, brand management, and online business development.

Skills

Skills you'll acquire

Digital Marketing Strategy and Campaign Planning

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

Social Media Marketing and Content Creation Skills

Digital Analytics and Marketing Performance Measurement

Brand Strategy and Consumer Behaviour Analysis

Project Management and Professional Marketing Communication

What does the BA Digital Marketing programme focus on?

The programme focuses on modern marketing strategies using digital platforms such as social media, search engines, and content marketing channels.

Do students learn practical digital marketing tools?

Yes, students gain hands-on experience using digital marketing tools and platforms while working on real marketing projects and campaigns.

What career opportunities are available after completing this degree?

Graduates can work as Digital Marketing Executives, Social Media Managers, SEO/SEM Analysts, Content Marketing Specialists, Performance Marketing Executives, or Brand Campaign Coordinators.

Is the programme taught in English for international students?

Yes, the BA Digital Marketing programme at SRH University in Berlin and Hamburg is taught entirely in English and is designed for international students.

What type of assessments are included in the programme?

Students complete written assignments, case studies, marketing projects, presentations, and a final bachelor thesis or applied digital marketing project.