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Creative Industries

Creative Business

Cultural Management

Media Management

BA Creative Industries Management

Intake

Winter + Summer

Combines business management with creative industries knowledge

Focus on project management, branding, and cultural entrepreneurship

Prepares students for leadership roles in creative sectors

Enroll Now

Benefits

What's in It for You?

Gain strong knowledge of the global creative economy

Develop project management and leadership skills for creative teams

Learn branding, marketing, and entrepreneurship for creative sectors

Apply knowledge through practical projects and case studies

Study creative management in Berlin’s vibrant cultural environment

Prepare for management careers in media, arts, and cultural industries

Need to know more?

Get to know the SRH University BA Creative Industries Management Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The BA Creative Industries Management programme at SRH University in Berlin combines business education with an in-depth understanding of the creative economy. The programme prepares students to manage projects, organisations, and teams across sectors such as media, music, design, arts, fashion, and digital culture.

Students learn core business concepts including marketing, finance, entrepreneurship, and strategic management while exploring how creative industries operate economically and culturally. The curriculum emphasises applied learning, project-based work, and real-world case studies relevant to creative sectors.

Graduates develop strong managerial, organisational, and leadership skills required to navigate the fast-evolving global creative industry landscape.

Bachelor of Arts degree with 180 ECTS credits

Full-time on-campus study in Berlin, Germany

Combines business administration with creative industries knowledge

Focus on project management, branding, and cultural entrepreneurship

Coursework-based assessment including projects and case studies

Career preparation for management roles in creative sectors

UniversityPrivate

SRH University

SRH University is a state-recognized private university network in Germany offering Bachelor’s, Master’s, and MBA programs in English and German. With multiple campuses and flexible study formats, it provides a practical, career-oriented learning experience for international students. Known for small class sizes, hands-on teaching, and strong student support, SRH helps students build industry-ready skills and pursue academic and professional opportunities in Germany and beyond.

Heidelberg / Berlin / Hamburg / Munich / Cologne, Germany

Cohorts: 10+
Alumni: 1300+
Founded: 1966
Ranking: #1200
Intake: Winter + Summer
Int'l Students: 35%

Course Overview

Overview of BA Creative Industries Management from SRH University

The BA Creative Industries Management programme offers a structured three-year academic pathway that blends management knowledge with creative sector insights. Students develop business skills while understanding how creative industries operate globally. Year 1 – Foundations of Creative Industries Students study the fundamentals of the creative economy, business administration, economics, marketing basics, cultural and media studies, and academic skills. Year 2 – Applied Creative Management Students explore project and event management, marketing and branding in creative sectors, media and cultural law basics, entrepreneurship, and applied creative industry projects. Year 3 – Strategy, Leadership, and Bachelor Thesis The final year focuses on strategic management, leadership and organisational development, cultural entrepreneurship, and a bachelor thesis or applied industry project.

Target Audience

Who is this Program For?

This programme is ideal for students who want to combine business knowledge with creative industries such as media, arts, fashion, music, or digital culture. It is particularly suitable for international students seeking leadership or management roles within creative organisations and cultural institutions.

Skills

Skills you'll acquire

Creative Project and Event Management Skills

Marketing and Branding in Creative Industries

Cultural Entrepreneurship and Innovation Skills

Strategic Management and Leadership in Creative Organisations

Financial and Business Planning for Creative Projects

Professional Communication and Team Management Skills

hat does the BA Creative Industries Management programme focus on?

The programme focuses on combining business management skills with knowledge of creative sectors such as media, arts, fashion, and cultural organisations.

Is this programme suitable for students interested in creative fields but not artists themselves?

Yes, the programme focuses on managing creative projects and organisations rather than artistic production, making it suitable for students interested in the business side of creative industries.

What career opportunities are available after completing this degree?

Graduates can work as Creative Project Managers, Cultural Managers, Media Administrators, Brand Managers in creative sectors, or start their own creative businesses.

Is the programme taught in English for international students?

Yes, the BA Creative Industries Management programme at SRH University in Berlin is taught entirely in English and is designed for international students.

What type of assessments are used in this programme?

Students complete written assignments, case study reports, presentations, project work, and a final bachelor thesis or applied creative industry project.