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Business Psychology

Organisational Behaviour

Consumer Psychology

Bachelor Degree

BA Business Psychology

Intake

Winter + Summer

Combines psychology with business management

Strong focus on applied and organisational psychology

Practice-oriented learning with real-world case studies

Enroll Now

Benefits

What's in It for You?

Develops deep understanding of human behaviour in business

Builds analytical and evidence-based decision-making skills

Enhances employability in HR, marketing, and consulting roles

Provides hands-on learning through applied psychology projects

Strengthens leadership and communication competencies

Offers international study experience in Germany

Need to know more?

Get to know the SRH University BA Business Psychology Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The BA Business Psychology programme at SRH University of Applied Sciences is designed to bridge psychological theory with practical business applications. The programme helps students understand human behaviour in organisational, leadership, and market contexts, enabling them to apply psychological insights to real business challenges. Students gain a solid foundation in psychology alongside essential business knowledge in management, marketing, and human resources. Through applied learning, case studies, and research-based projects, graduates develop the analytical and interpersonal skills required for people-focused roles across modern organisations. The programme is taught in English and is well suited for international students seeking a psychology-based business degree in Germany.

English-taught business psychology bachelor’s degree

Strong blend of psychology and business studies

Practice-oriented curriculum with applied research projects

Full-time on-campus study in Berlin and Hamburg

Bachelor thesis with applied business psychology focus

Prepares graduates for people-centred business roles

UniversityPrivate

SRH University

SRH University is a state-recognized private university network in Germany offering Bachelor’s, Master’s, and MBA programs in English and German. With multiple campuses and flexible study formats, it provides a practical, career-oriented learning experience for international students. Known for small class sizes, hands-on teaching, and strong student support, SRH helps students build industry-ready skills and pursue academic and professional opportunities in Germany and beyond.

Heidelberg / Berlin / Hamburg / Munich / Cologne, Germany

Cohorts: 10+
Alumni: 1300+
Founded: 1966
Ranking: #1200
Intake: Winter + Summer
Int'l Students: 35%

Course Overview

Overview of BA Business Psychology from SRH University

The BA Business Psychology programme provides a structured introduction to psychological principles and their application in business and organisational settings. Students begin with foundational psychology and business concepts before progressing into applied areas such as organisational psychology, consumer behaviour, and human resource management. In the final year, students focus on leadership, change management, and independent research through applied projects and a bachelor’s thesis. Graduates leave with strong analytical, research, and interpersonal skills tailored to business environments.

Target Audience

Who is this Program For?

This programme is ideal for students interested in applying psychology within business environments, individuals aiming for people-focused careers in organisations, international students seeking an English-taught psychology degree in Germany, and students who want to combine behavioural science with business practice.

Skills

Skills you'll acquire

Organisational and workplace psychology expertise

Consumer behaviour and market analysis skills

Research and psychological data interpretation ability

Human resource and talent development competence

Professional communication and consulting skills

Leadership and change management understanding

Who should apply for the BA Business Psychology programme?

The programme is suitable for students interested in psychology applied to business, leadership, marketing, and human resources, and who wish to work in people-focused organisational roles.

Is the BA Business Psychology programme taught in English?

Yes, the programme is fully taught in English, making it ideal for international students studying in Germany.

What career opportunities are available after graduation?

Graduates can work in HR and talent development, organisational development, consumer and market research, recruitment, employer branding, or junior business psychology consulting roles.

Does the programme include practical learning components?

Yes, students engage in applied research projects, case studies, group work, and an applied bachelor’s thesis focused on real business psychology challenges.

What are the entry requirements for international students?

Applicants must hold a recognised higher secondary school qualification and meet English language requirements such as IELTS, TOEFL, Duolingo, or PTE, along with standard application documents.