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Marketing Management

Brand Management

Digital Marketing

Study in Germany

Marketing & Brand Management (M.Sc.) – Full Time

Intake

Winter + Summer

Specialisation in strategic marketing and brand management

Strong focus on digital, international, and data-driven marketing

English-taught master’s programme in Germany

Enroll Now

Benefits

What's in It for You?

Strong expertise in strategic and digital marketing

In-depth understanding of brand development and positioning

Practical learning through real-world brand projects

Excellent preparation for global marketing careers

Creative and analytical skill development

Study marketing in Germany in English

Need to know more?

Get to know the Hochschule Fresenius University Marketing & Brand Management (M.Sc.) – Full Time Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The Marketing & Brand Management (M.Sc.) – Full Time programme at Hochschule Fresenius Berlin is designed for graduates aiming to specialise in marketing strategy, brand development, and customer-focused business models. The programme integrates advanced marketing theory with applied brand management practice in an international context. Students gain strong expertise in consumer behaviour, digital and international marketing, communication strategies, and market analysis. Through applied projects, real-world case studies, and creative coursework, graduates are prepared to manage brands and marketing activities in competitive global environments.

Master of Science degree awarded by Hochschule Fresenius

120 ECTS credits completed over 2 years

Fully English-taught postgraduate programme

Full-time, on-campus study in Berlin

Strong focus on strategic and digital marketing

Practice-oriented learning with applied projects

UniversityPrivate

Hochschule Fresenius University

Hochschule Fresenius University of Applied Sciences is a private, state-accredited university in Germany known for its practice-oriented and career-focused education. With campuses across major German cities and a broad portfolio of Bachelor’s, Master’s and online programs, Fresenius gives international students the flexibility to study fields like business, tech, design, health and more with real-world relevance. The university emphasizes small classes, personal support, global partnerships and practical skills to help learners build industry-ready expertise and international opportunities.

Idstein / Berlin / Cologne / Dusseldorf / Frankfurt / Hamburg / Munich / Wiesbaden, Germany

Cohorts: 20+
Alumni: 60000+
Founded: 1848
Ranking: #7403
Intake: Winter + Summer
Int'l Students: 15%

Course Overview

Overview of Marketing & Brand Management (M.Sc.) – Full Time from Hochschule Fresenius University

The programme combines advanced marketing theory with hands-on brand management practice across four academic semesters. Semester 1 Introduces marketing management fundamentals, brand strategy, consumer behaviour, psychology, and research methods. Semester 2 Focuses on digital marketing, social media strategy, brand communications, market analytics, and content creation. Semester 3 Covers international marketing, global brand management, customer experience, service design, and specialisation modules. Semester 4 Dedicated to master’s thesis preparation and completion of the final applied marketing or brand management project.

Target Audience

Who is this Program For?

This programme is ideal for graduates seeking careers in marketing and brand management. It suits students interested in strategic, digital, and international marketing, professionals aiming to manage global brands, and international students pursuing an English-taught marketing master’s degree in Germany.

Skills

Skills you'll acquire

Strategic Marketing & Brand Planning

Consumer Behaviour & Market Analysis

Digital Marketing & Social Media Expertise

Project & Product Management Skills

Digital Marketing for Fashion Brands

Strategic Decision-Making in Creative Business

What is BA Fashion & Design Management programme about?

This programme focuses on the business, management, and strategic aspects of fashion and design industries, combining creativity with marketing, branding, and entrepreneurship skills.

Is this fashion management degree taught in English?

Yes, the BA Fashion & Design Management programme at Hochschule Fresenius Berlin is fully taught in English, making it suitable for international students.

Does the course include practical industry experience?

Yes, the programme includes an integrated internship, real-world case studies, and practical projects linked to fashion and creative industries.

What career opportunities are available after graduation?

Graduates can work in fashion brands, design studios, creative agencies, retail companies, lifestyle businesses, or pursue entrepreneurship and postgraduate study.

Is Hochschule Fresenius a recognised university in Germany?

Yes, Hochschule Fresenius is a private, state-accredited university in Germany, known for its practice-oriented and career-focused education.