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Luxury Management

Brand Strategy

Premium Markets

Study in Germany

Luxury Management (M.Sc.)

Intake

Winter + Summer

Specialised focus on global luxury and premium markets

Strong emphasis on brand strategy and customer experience

International orientation with real-world luxury case studies

Enroll Now

Benefits

What's in It for You?

Develop expertise in global luxury brand management

Gain strategic marketing and branding skills

Understand luxury consumer behaviour deeply

Study an English-taught luxury master’s in Germany

Build strong leadership and innovation capabilities

Prepare for international careers in premium markets

Need to know more?

Get to know the Hochschule Fresenius University Luxury Management (M.Sc.) Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The Luxury Management (M.Sc.) programme at Hochschule Fresenius Düsseldorf is an international, English-taught master’s degree developed for graduates aspiring to build careers in luxury and premium brand management. The programme explores the distinctive characteristics of luxury markets, including brand heritage, exclusivity, innovation, sustainability, and high-value customer experience. Students gain advanced strategic, analytical, and managerial skills needed to manage luxury brands in highly competitive global environments. With a strong focus on industry relevance and applied learning, the programme prepares graduates for leadership and decision-making roles across luxury fashion, lifestyle, hospitality, and premium brand sectors.

Master of Science degree awarded by Hochschule Fresenius

120 ECTS credits completed over 2 years

Fully English-taught luxury management programme

Full-time, on-campus study in Düsseldorf

Industry-focused curriculum with applied projects

Designed for international luxury brand careers

UniversityPrivate

Hochschule Fresenius University

Hochschule Fresenius University of Applied Sciences is a private, state-accredited university in Germany known for its practice-oriented and career-focused education. With campuses across major German cities and a broad portfolio of Bachelor’s, Master’s and online programs, Fresenius gives international students the flexibility to study fields like business, tech, design, health and more with real-world relevance. The university emphasizes small classes, personal support, global partnerships and practical skills to help learners build industry-ready expertise and international opportunities.

Idstein / Berlin / Cologne / Dusseldorf / Frankfurt / Hamburg / Munich / Wiesbaden, Germany

Cohorts: 20+
Alumni: 60000+
Founded: 1848
Ranking: #7403
Intake: Winter + Summer
Int'l Students: 15%

Course Overview

Overview of Luxury Management (M.Sc.) from Hochschule Fresenius University

The programme integrates core management principles with specialised luxury industry knowledge across four semesters. Semester 1 Introduces luxury business fundamentals, strategic marketing and brand management, leadership, project management, intercultural communication, and research methodology. Semester 2 Focuses on strategic and financial management in luxury, customer experience, innovation management, design thinking, interdisciplinary team projects, and optional international business excursions. Semester 3 Covers luxury distribution and communication, historical and cultural origins of luxury, advanced team projects, applied scientific work, and compulsory electives. Semester 4 Dedicated to stakeholder communication, digital and sustainable transformation in luxury, and completion of the master’s thesis.

Target Audience

Who is this Program For?

This programme is ideal for graduates aiming to build careers in luxury and premium brand management. It suits students interested in fashion, lifestyle, and high-end industries, professionals targeting international luxury markets, and international students seeking an English-taught luxury management master’s degree in Germany.

Skills

Skills you'll acquire

Luxury Brand Strategy Development

Premium Market Consumer Analysis

Strategic Marketing & Communication Skills

Innovation & Sustainability in Luxury

Customer Experience Management Expertise

Leadership & Decision-Making Skills

What is the main focus of the Luxury Management master’s programme?

The programme focuses on luxury brand strategy, global luxury markets, customer experience, innovation, sustainability, and strategic management within premium industries.

Is the Luxury Management M.Sc. taught in English?

Yes, the programme at Hochschule Fresenius Düsseldorf is fully taught in English and designed specifically for international students.

What assessment methods are used in this programme?

Assessments include written examinations, brand and market analysis reports, group and individual presentations, project-based coursework, and a final master’s thesis.

What career paths can graduates pursue after completion?

Graduates can work as luxury brand managers, marketing or communication managers, retail or boutique managers, client experience managers, product managers, or luxury brand consultants.

Is this degree recognised internationally?

Yes, Hochschule Fresenius is a state-recognised private university in Germany, and the Luxury Management M.Sc. is internationally recognised.