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Fashion Management

Design Management

Creative Business

Study in Germany

BA (Hons) Fashion & Design Management

Intake

Winter + Summer

Combines creative industries with business management

Strong focus on fashion, branding, and design markets

Internship and real-world industry exposure included

Enroll Now

Benefits

What's in It for You?

Strong blend of creativity and business management

Practical industry exposure through internships

Career-focused curriculum aligned with fashion market

Study fashion management in Germany in English

Develop leadership skills for creative industries

Excellent preparation for global fashion careers

Need to know more?

Get to know the Hochschule Fresenius University BA (Hons) Fashion & Design Management Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The BA (Hons) Fashion & Design Management programme at Hochschule Fresenius Berlin is designed for students who want to build careers at the intersection of creativity and business. The course blends fashion, design, and lifestyle industries with core management disciplines such as marketing, branding, entrepreneurship, and strategic planning. Students gain a deep understanding of creative processes, consumer behaviour, and market dynamics while developing strong managerial and analytical skills. With a strong emphasis on employability, real-world projects, and industry relevance, the programme prepares graduates for management-oriented roles within fashion, design, and creative sectors globally.

Bachelor of Arts degree awarded by Hochschule Fresenius

180 ECTS credits completed over 3.5 years

Fully English-taught undergraduate programme

On-campus, full-time study in Berlin

Integrated internship and practical projects

UniversityPrivate

Hochschule Fresenius University

Hochschule Fresenius University of Applied Sciences is a private, state-accredited university in Germany known for its practice-oriented and career-focused education. With campuses across major German cities and a broad portfolio of Bachelor’s, Master’s and online programs, Fresenius gives international students the flexibility to study fields like business, tech, design, health and more with real-world relevance. The university emphasizes small classes, personal support, global partnerships and practical skills to help learners build industry-ready expertise and international opportunities.

Idstein / Berlin / Cologne / Dusseldorf / Frankfurt / Hamburg / Munich / Wiesbaden, Germany

Cohorts: 20+
Alumni: 60000+
Founded: 1848
Ranking: #7403
Intake: Winter + Summer
Int'l Students: 15%

Course Overview

Overview of BA (Hons) Fashion & Design Management from Hochschule Fresenius University

The programme integrates business education with creative industry knowledge, balancing academic theory and practical application across seven semesters. Early Semesters Students are introduced to fashion and design management, business administration, fashion theory, trend analysis, product development, textile knowledge, and marketing fundamentals. Mid Programme Focus shifts to consumer behaviour, branding, retail management, fashion economics, international communication, digital marketing, sustainability, and fashion business operations. Final Phase Includes an integrated internship, advanced fashion business topics, e-commerce and omnichannel retail, strategic fashion management, portfolio development, and a final bachelor’s thesis or applied management project.

Target Audience

Who is this Program For?

his programme is ideal for students passionate about fashion and design who want to build management careers in creative industries. It suits individuals seeking a balance of creativity and commerce, international students studying in Germany, and those aiming for leadership or entrepreneurial roles in fashion, design, and lifestyle sectors.

Skills

Skills you'll acquire

Fashion Industry Management Knowledge

Creative Brand Strategy Development

Marketing & Consumer Behaviour Analysis

Project & Product Management Skills

Strategic Decision-Making in Creative Business

What is BA Fashion & Design Management programme about?

This programme focuses on the business, management, and strategic aspects of fashion and design industries, combining creativity with marketing, branding, and entrepreneurship skills.

Is this fashion management degree taught in English?

Yes, the BA Fashion & Design Management programme at Hochschule Fresenius Berlin is fully taught in English, making it suitable for international students.

Does the course include practical industry experience?

Yes, the programme includes an integrated internship, real-world case studies, and practical projects linked to fashion and creative industries.

What career opportunities are available after graduation?

Graduates can work in fashion brands, design studios, creative agencies, retail companies, lifestyle businesses, or pursue entrepreneurship and postgraduate study.

Is Hochschule Fresenius a recognised university in Germany?

Yes, Hochschule Fresenius is a private, state-accredited university in Germany, known for its practice-oriented and career-focused education.