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Strategic Marketing

Brand Management

Marketing Analytics

MSc Marketing Germany

MSc Strategic Marketing

Intake

Winter + Summer

UK-awarded MSc studied in Germany

Strong focus on brand strategy and marketing analytics

Real-world strategic marketing project experience

Enroll Now

Benefits

What's in It for You?

Develop advanced strategic marketing leadership skills

Gain internationally recognised UK MSc qualification

Practical exposure to real-world marketing challenges

Build expertise in digital and integrated marketing strategy

Enhance career opportunities in global marketing roles

Strong foundation for senior marketing management careers

Need to know more?

Get to know the BSBI University MSc Strategic Marketing Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The MSc Strategic Marketing programme is designed to prepare students for senior marketing roles in competitive and global markets. The course focuses on strategic marketing planning, brand leadership, market intelligence, and aligning marketing strategies with long-term business objectives.

Students gain expertise in analysing markets, understanding consumer behaviour, and developing integrated marketing strategies that combine digital and traditional channels. The programme also emphasises marketing analytics, innovation, and customer value creation to support sustainable business growth.

Postgraduate MSc degree with UK awarding body

Delivered in Berlin with on-campus and blended options

Programme duration of approximately 18 months

Coursework-based assessments with minimal exams

Focus on strategic marketing and brand leadership

Includes final strategic marketing project or dissertation

UniversityPrivate

BSBI University

Berlin School of Business and Innovation (BSBI) is a private university in Berlin, Germany, offering Bachelor’s, Master’s, and MBA programs taught in English. Focused on business, innovation, and entrepreneurship, BSBI is designed for international students seeking practical, industry-relevant education. With a strong emphasis on real-world projects, global perspectives, and career support, BSBI helps students build skills for international careers in today’s competitive job market.

Berlin / Hamburg, Germany

Cohorts: 20+
Alumni: 7500+
Founded: 2017
Ranking: #3
Intake: Winter + Summer
Int'l Students: 80%

Course Overview

Overview of MSc Strategic Marketing from BSBI University

The MSc Strategic Marketing programme develops advanced marketing strategy and analytical capabilities through core marketing disciplines. Core Study Areas Strategic Marketing Management Consumer Behaviour and Market Insight Brand Strategy and Management Strategic Digital and Integrated Marketing Marketing Analytics and Performance Measurement Innovation and New Product Development Research Methods Final Project Students complete a Strategic Marketing Project or dissertation addressing a real organisational marketing challenge through applied research and strategic analysis.

Target Audience

Who is this Program For?

This programme is ideal for graduates seeking strategic marketing careers, marketing professionals aiming for senior roles, students interested in brand and market strategy, international students studying marketing in Germany, and individuals pursuing leadership positions in marketing and business development.

Skills

Skills you'll acquire

Strategic Marketing Planning and Execution Skills

Brand Strategy and Brand Management Expertise

Market Research and Consumer Insight Analysis

Marketing Analytics and Data-Driven Decision Skills

Digital and Integrated Marketing Strategy Skills

Strategic Communication and Marketing Leadership Skills

Who should apply for the MSc Strategic Marketing programme?

This programme is suitable for graduates and marketing professionals who want to develop advanced strategic marketing, brand management, and market analysis skills for leadership roles.

Is the MSc Strategic Marketing degree internationally recognised?

Yes, the degree is awarded by the University for the Creative Arts (UK), making it an internationally recognised postgraduate qualification.

What marketing skills are developed during this programme?

Students learn strategic marketing planning, brand strategy, market analytics, customer insight analysis, and integrated marketing communication strategies.

How are students assessed during the programme?

Assessment is primarily coursework-based and may include strategic marketing reports, brand analysis projects, case studies, presentations, and a final strategic marketing dissertation or project.

What career opportunities are available after completing this MSc?

Graduates can pursue roles such as Strategic Marketing Manager, Brand Manager, Marketing Consultant, Market Research Manager, Business Development Manager, and Customer Experience Manager.