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Sports Management

Sports Analytics

Event & Facility Management

Leadership in Sport

MSc Sports Management

Intake

Winter + Summer

Focus on global sports management and analytics

Practical projects with real-world sports organisations

Coursework-based assessments with applied learning

Enroll Now

Benefits

What's in It for You?

Develop leadership skills specific to the sports sector

Gain expertise in sports strategy, marketing, and analytics

Real-world project experience with sports organisations

Understanding of governance, ethics, and sports law

Coursework emphasizes professional readiness and applied skills

Enhance employability in international sports management roles

Need to know more?

Get to know the BSBI University MSc Sports Management Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The MSc Sports Management programme equips students with the knowledge and skills to manage sports organisations, events, and operations effectively. It covers strategic planning, sports marketing, leadership, performance analytics, sports law, and governance.

Students gain hands-on experience through industry-relevant projects, analytics exercises, and a final dissertation or consultancy-style project. The programme blends theoretical knowledge with practical applications, ensuring graduates are prepared for careers in professional sports clubs, federations, events, agencies, and international sports organisations.

Postgraduate MSc in Sports Management, awarded by UCA UK

Delivered at BSBI Berlin with on-campus and blended options

Programme duration: 18 months full-time

Covers strategic sports management, analytics, law, and leadership

Coursework-based assessments with practical, industry-focused projects

Final dissertation or consultancy project addressing real-world sports management challenges

UniversityPrivate

BSBI University

Berlin School of Business and Innovation (BSBI) is a private university in Berlin, Germany, offering Bachelor’s, Master’s, and MBA programs taught in English. Focused on business, innovation, and entrepreneurship, BSBI is designed for international students seeking practical, industry-relevant education. With a strong emphasis on real-world projects, global perspectives, and career support, BSBI helps students build skills for international careers in today’s competitive job market.

Berlin / Hamburg, Germany

Cohorts: 20+
Alumni: 7500+
Founded: 2017
Ranking: #3
Intake: Winter + Summer
Int'l Students: 80%

Course Overview

Overview of MSc Sports Management from BSBI University

The programme is structured across four terms: Core Study Areas Strategic Sports Management Sports Marketing and Brand Management Leadership and Human Resource Management in Sport Sports Analytics and Performance Management Sports Law, Ethics, and Governance Event and Facility Management Research Methods Final Project Students complete a Sports Management Project or Dissertation applying learned principles to a practical sports industry challenge.

Target Audience

Who is this Program For?

This programme is suitable for graduates pursuing careers in sports management, professionals in sports, fitness, or event sectors, students interested in business aspects of sports, international students in Germany, and individuals aiming for leadership roles in sports organisations.

Skills

Skills you'll acquire

Strategic Sports Management and Leadership Skills

Sports Analytics and Data-Driven Decision Making

Event and Facility Management Expertise

Marketing and Brand Management for Sport

Sports Law, Governance, and Ethical Decision-Making

Team Management and Performance Optimisation in Sport

Who should apply for this MSc Sports Management programme?

This MSc is ideal for graduates and professionals seeking leadership and management roles in sports organisations, events, and the wider sports sector.

Is practical experience included in the curriculum?

Yes, the programme includes applied projects, analytics exercises, and a final dissertation or consultancy-style project with real-world relevance.

Can this programme be studied on-campus or blended?

Yes, students can study on-campus at BSBI Berlin or choose blended learning combining face-to-face sessions with online coursework.

What areas of sports management are covered in the programme?

The curriculum includes strategic management, sports marketing, event and facility management, leadership, analytics, sports law, and governance.

What career opportunities are available after graduation?

Graduates can work as Sports Managers, Event and Operations Managers, Sports Marketing Managers, Club or Team Managers, Sports Development Officers, or Business Development Managers in the sports sector.