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Digital Marketing

Marketing Analytics

Digital Strategy

MSc in Germany

MSc Digital Marketing

Intake

Winter + Summer

UK-awarded MSc studied in Germany

Focus on data-driven digital marketing strategies

Real-world digital marketing project experience

Enroll Now

Benefits

What's in It for You?

Develop advanced digital marketing strategy expertise

Learn data-driven marketing analytics and insights

Gain practical experience with real marketing scenarios

Build expertise in social media and performance marketing

Enhance global career opportunities in marketing roles

Earn internationally recognised UK postgraduate degree

Need to know more?

Get to know the BSBI University MSc Digital Marketing Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The MSc Digital Marketing programme is designed to develop advanced marketing professionals with strong capabilities in digital strategy, marketing analytics, and contemporary marketing practices. The course explores how organisations use digital technologies to engage customers, build strong brands, and drive sustainable growth in competitive global markets.

Students gain a comprehensive understanding of digital marketing channels, consumer behaviour in online environments, and strategic marketing planning. The programme emphasises practical marketing applications, preparing graduates for specialist and leadership roles in digital marketing, marketing strategy, and analytics-driven decision-making.

Postgraduate MSc degree with UK awarding body

Delivered in Berlin with on-campus and blended study modes

Full-time programme with 18-month duration

Coursework-based assessment approach

Focus on modern digital marketing tools and strategies

Includes final digital marketing project or dissertation

UniversityPrivate

BSBI University

Berlin School of Business and Innovation (BSBI) is a private university in Berlin, Germany, offering Bachelor’s, Master’s, and MBA programs taught in English. Focused on business, innovation, and entrepreneurship, BSBI is designed for international students seeking practical, industry-relevant education. With a strong emphasis on real-world projects, global perspectives, and career support, BSBI helps students build skills for international careers in today’s competitive job market.

Berlin / Hamburg, Germany

Cohorts: 20+
Alumni: 7500+
Founded: 2017
Ranking: #3
Intake: Winter + Summer
Int'l Students: 80%

Course Overview

Overview of MSc Digital Marketing from BSBI University

The MSc Digital Marketing programme develops advanced marketing expertise through a combination of strategic marketing theory and practical digital marketing skills. Core Study Areas Digital Marketing Strategy Consumer Behaviour in the Digital Age Marketing Analytics and Data-Driven Decision-Making Social Media and Content Marketing Search Engine and Performance Marketing Branding and Integrated Marketing Communications Research Methods Final Project Students complete a Digital Marketing Project or dissertation addressing a real-world marketing challenge using data-driven marketing strategies and research.

Target Audience

Who is this Program For?

This programme is ideal for graduates seeking careers in digital and strategic marketing, marketing professionals aiming to upskill in digital marketing, entrepreneurs and business owners, international students studying marketing in Germany, and individuals interested in analytics-driven marketing careers.

Skills

Skills you'll acquire

Digital Marketing Strategy and Campaign Planning Skills

Marketing Analytics and Data Interpretation Techniques

Consumer Behaviour Analysis in Digital Environments

Social Media Marketing and Content Strategy Skills

Search Engine and Performance Marketing Expertise

Branding and Integrated Marketing Communications Skills

Who should apply for the MSc Digital Marketing programme?

This programme is suitable for graduates, marketing professionals, entrepreneurs, and individuals who want to build advanced expertise in digital marketing strategy, analytics, and brand management.

Is this MSc Digital Marketing degree internationally recognised?

Yes, the MSc Digital Marketing degree is awarded by the University for the Creative Arts (UK), making it internationally recognised across global marketing and business sectors.

What skills will students gain from this digital marketing programme?

Students develop skills in digital marketing strategy, marketing analytics, consumer behaviour analysis, performance marketing, and integrated digital communications planning.

What type of projects are included in this MSc programme?

Students complete a digital marketing research project or dissertation that focuses on solving a real marketing challenge using data-driven marketing strategies.

What career opportunities are available after graduation?

Graduates can pursue roles such as Digital Marketing Manager, Marketing Strategist, Brand Manager, Social Media Manager, Marketing Analyst, and Digital Marketing Consultant across industries.