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Strategic Marketing

Brand Management

Marketing Leadership

MA in Germany

MA Strategic Marketing

Intake

Winter + Summer

UK-awarded MA studied in Berlin

Focus on brand strategy, consumer insight, and creative marketing

Real-world strategic marketing project experience

Enroll Now

Benefits

What's in It for You?

Develop advanced strategic marketing and brand management expertise

Gain internationally recognised UK MA qualification

Practical exposure to global brand strategy projects

Blend creative, digital, and analytical marketing approaches

Enhance employability in senior marketing roles

Strong foundation for consultancy and leadership careers

Need to know more?

Get to know the BSBI University MA Strategic Marketing Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The MA Strategic Marketing programme equips students with the skills to design, implement, and evaluate marketing strategies that create competitive advantage in global markets. It blends creative and analytical perspectives, covering strategic marketing planning, consumer insight, brand strategy, integrated communications, and innovation-led marketing.

Students gain experience in both theoretical and applied aspects of marketing, preparing them for senior and strategy-focused roles. The course emphasises ethical, responsible, and sustainable marketing practices while fostering creative thinking and data-driven decision-making.

Postgraduate MA degree with UK awarding body

Delivered on-campus or via blended learning in Berlin

18 months full-time duration with practical project components

Coursework-based assessments including applied marketing projects

Focus on global marketing strategy, brand leadership, and innovation

Includes a final strategic marketing project or dissertation

UniversityPrivate

BSBI University

Berlin School of Business and Innovation (BSBI) is a private university in Berlin, Germany, offering Bachelor’s, Master’s, and MBA programs taught in English. Focused on business, innovation, and entrepreneurship, BSBI is designed for international students seeking practical, industry-relevant education. With a strong emphasis on real-world projects, global perspectives, and career support, BSBI helps students build skills for international careers in today’s competitive job market.

Berlin / Hamburg, Germany

Cohorts: 20+
Alumni: 7500+
Founded: 2017
Ranking: #3
Intake: Winter + Summer
Int'l Students: 80%

Course Overview

Overview of MA Strategic Marketing from BSBI University

The MA Strategic Marketing programme builds creative, analytical, and strategic marketing capability. Core Study Areas Strategic Marketing Management Consumer Insight and Market Research Brand Strategy and Brand Management Integrated and Digital Marketing Communications Innovation and New Product Development Strategic Marketing Analytics Research Methods Final Project Students complete a Strategic Marketing Project or dissertation addressing a real-world organisational marketing challenge, demonstrating strategic thinking, analytical skills, and marketing insight.

Target Audience

Who is this Program For?

This programme is ideal for graduates seeking strategic and creative marketing careers, marketing professionals aiming for senior or leadership roles, students interested in brand and market strategy, international students studying marketing in Germany, and individuals pursuing consultancy or strategy-focused marketing roles.

Skills

Skills you'll acquire

Strategic Marketing Planning and Leadership Skills

Consumer Insight Analysis and Market Research Expertise

Brand Strategy Development and Management Skills

Digital and Integrated Marketing Communications Skills

Innovation and New Product Development Capability

Ethical, Responsible, and Sustainable Marketing Practices

Who should apply for this MA Strategic Marketing programme?

This programme is suitable for graduates and professionals who want to develop strategic, creative, and analytical marketing skills for leadership roles in global business environments.

Is this MA degree awarded internationally and recognised?

Yes, the MA Strategic Marketing is awarded by the University for the Creative Arts (UK), making it an internationally recognised postgraduate qualification.

What is the study format and duration of this MA programme?

The programme is 18 months full-time and is available on-campus or via blended learning at BSBI Berlin.

What kind of final project is included in the programme?

Students complete a strategic marketing project or dissertation addressing real-world marketing challenges, demonstrating strategic thinking and brand management skills.

What career opportunities are available after graduation?

Graduates can pursue roles such as Strategic Marketing Manager, Brand Manager, Marketing Consultant, Market Research Manager, Business Development Manager, or Customer Experience Strategist in multinational companies, agencies, or startups.