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Fashion Brand Management

Luxury Brand Strategy

Creative Industries

UK Degree in Germany

MA Fashion and Luxury Brand Management

Intake

Winter + Summer

UK-awarded MA degree focused on fashion and luxury brands

Strong emphasis on luxury brand strategy and consumer insight

Industry-oriented learning aligned with global fashion markets

Enroll Now

Benefits

What's in It for You?

Develop advanced luxury brand management expertise

Gain strategic insight into global fashion markets

Learn consumer behaviour and premium brand positioning

Build leadership skills for fashion and lifestyle sectors

Study sustainability and ethics in luxury branding

Prepare for senior and strategic brand management roles

Need to know more?

Get to know the BSBI University MA Fashion and Luxury Brand Management Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The MA Fashion and Luxury Brand Management programme is designed for graduates seeking to build advanced knowledge and professional competence within the global fashion and luxury industries. The course explores how luxury and fashion brands are created, positioned, managed, and sustained in highly competitive international markets.

Delivered at BSBI’s Hamburg campus and awarded by the University for the Creative Arts (UK), the programme blends creative industry insight with core business and management principles. Students develop expertise in luxury branding, marketing, consumer behaviour, retail strategy, and sustainability, preparing them for strategic roles across fashion, luxury, and lifestyle sectors.

UK-awarded Master of Arts degree

Full-time, on-campus delivery in Hamburg

Strong focus on fashion and luxury brand strategy

Industry-led curriculum with real brand case studies

Coursework-based assessment with applied projects

Designed for leadership roles in global luxury markets

UniversityPrivate

BSBI University

Berlin School of Business and Innovation (BSBI) is a private university in Berlin, Germany, offering Bachelor’s, Master’s, and MBA programs taught in English. Focused on business, innovation, and entrepreneurship, BSBI is designed for international students seeking practical, industry-relevant education. With a strong emphasis on real-world projects, global perspectives, and career support, BSBI helps students build skills for international careers in today’s competitive job market.

Berlin / Hamburg, Germany

Cohorts: 20+
Alumni: 7500+
Founded: 2017
Ranking: #3
Intake: Winter + Summer
Int'l Students: 80%

Course Overview

Overview of MA Fashion and Luxury Brand Management from BSBI University

The programme is structured to build industry knowledge, strategic insight, and professional readiness in fashion and luxury brand management. Core Study Areas Students explore fashion and luxury brand management, consumer behaviour in luxury markets, strategic marketing, brand communication and storytelling, retail and merchandising, sustainability and ethics, and research methods. Final Project Students complete an applied research or consultancy-style project addressing a real-world challenge faced by a fashion or luxury brand, demonstrating strategic and analytical capability.

Target Audience

Who is this Program For?

This programme is ideal for graduates seeking careers in fashion and luxury brand management, professionals aiming to work with premium or luxury brands, students interested in global fashion and lifestyle industries, and international students studying fashion management in Germany.

Skills

Skills you'll acquire

Luxury Brand Strategy and Positioning Skills

Fashion Marketing and Consumer Behaviour Analysis

Global Brand Communication and Storytelling

Retail and Merchandising Management Knowledge

Sustainability and Ethics in Luxury Fashion

Strategic Decision-Making and Leadership Skills

What is the focus of the MA Fashion and Luxury Brand Management programme?

The programme focuses on strategic management of fashion and luxury brands, including branding, marketing, consumer behaviour, retail strategy, sustainability, and global market positioning.

Is this a UK-recognised postgraduate degree?

Yes, the degree is awarded by the University for the Creative Arts (UK) and delivered at the Berlin School of Business and Innovation in Hamburg, Germany.

How is the programme assessed?

Assessment is primarily coursework-based and includes brand strategy reports, case study evaluations, market analysis projects, presentations, group assignments, and a final applied project or dissertation.

Does the programme include real-world brand projects?

Yes, students work on industry-focused case studies and applied projects based on real fashion and luxury brand challenges.

What career opportunities are available after graduation?

Graduates can pursue roles such as Fashion Brand Manager, Luxury Marketing Executive, Brand Communication Manager, Retail and Merchandising Manager, Product Manager, or Luxury Brand Consultant.