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Media and Communications

Digital Media

Strategic Communication

Study in Germany

BA (Hons) Media and Communications

Intake

Winter + Summer

Strong focus on digital media and communication strategy

Practice-oriented learning with real-world media projects

Designed for careers in media, PR, and digital communications

Enroll Now

Benefits

What's in It for You?

Develop strong media analysis and communication skills

Gain practical experience in digital content creation

Learn strategic communication and branding techniques

Study in Berlin’s international media environment

Build skills relevant to marketing and PR careers

Prepare for diverse roles in media and communications

Need to know more?

Get to know the BSBI University BA (Hons) Media and Communications Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The BA (Hons) Media and Communications programme is designed to develop students’ understanding of media industries, communication strategies, and digital content creation within a global context. The course examines how media shapes public opinion, branding, culture, and organisational communication in today’s fast-evolving digital landscape.

By combining media theory with applied practice, students learn to critically analyse media messages, create effective communication strategies, and adapt to emerging digital platforms. The programme is ideal for students aiming for careers in media, communications, marketing, public relations, and related creative industries.

Undergraduate Bachelor of Arts (Honours) degree

Delivered on-campus or via blended learning in Berlin

Strong emphasis on digital media and communication strategy

Practice-oriented assessments aligned with industry standards

Covers media theory, content creation, and audience analysis

Designed for careers in media, PR, and marketing sectors

UniversityPrivate

BSBI University

Berlin School of Business and Innovation (BSBI) is a private university in Berlin, Germany, offering Bachelor’s, Master’s, and MBA programs taught in English. Focused on business, innovation, and entrepreneurship, BSBI is designed for international students seeking practical, industry-relevant education. With a strong emphasis on real-world projects, global perspectives, and career support, BSBI helps students build skills for international careers in today’s competitive job market.

Berlin / Hamburg, Germany

Cohorts: 20+
Alumni: 7500+
Founded: 2017
Ranking: #3
Intake: Winter + Summer
Int'l Students: 80%

Course Overview

Overview of BA (Hons) Media and Communications from BSBI University

The programme is structured across three academic years, progressing from foundational media knowledge to advanced strategic communication practice. Year 1 – Foundations of Media and Communication Introduces media and communication theories, digital media fundamentals, academic skills, and the relationship between culture, society, and media. Year 2 – Applied Media and Digital Communication Focuses on media production, digital communication, social media, public relations, audience research, and media ethics and regulation. Year 3 – Strategic Media and Communication Practice Covers strategic communication, branding, global media industries, digital campaign planning, research methods, and a final year project or dissertation.

Target Audience

Who is this Program For?

This programme is ideal for students interested in media, communication, and digital content, aspiring media and communications professionals, learners seeking a creative and analytical degree in Germany, international students planning careers in media and marketing, and individuals interested in strategic and digital communication.

Skills

Skills you'll acquire

Media Analysis and Critical Communication Skills

Digital Content Creation and Storytelling

Strategic Communication and Branding Knowledge

Audience Research and Media Insight Techniques

Ethical Media and Communication Practice

Professional Writing and Presentation Skills

What is the main focus of the Media and Communications programme?

The programme focuses on media theory, communication strategies, and digital content creation, preparing students to analyse and produce effective media messages in global and digital contexts.

Where is the BA Media and Communications programme taught?

The programme is taught at the Berlin campus of Berlin School of Business and Innovation, with options for on-campus or blended learning depending on the programme structure.

How are students assessed during the course?

Assessments include written assignments, media analysis reports, practical communication projects, presentations, group work, and a final year project or dissertation.

What career opportunities are available after graduation?

Graduates can pursue roles such as Communications Executive, Media Officer, Public Relations Assistant, Digital Content Creator, Social Media Executive, or Marketing Communications Assistant.

Is this programme suitable for international students?

Yes, the programme is well suited for international students seeking a media and communications degree in Germany and careers in global media, marketing, and creative industries.