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Marketing

Business Management

Digital Marketing

Brand Development

BA (Hons) Business Management (Marketing)

Q: Are there scholarships available?

Arden University offers various scholarship opportunities for deserving and talented students. Please contact the admissions office for specific scholarship eligibility and application procedures.

Intake

Winter + Summer

Specialist knowledge in marketing and business management

Focus on traditional and digital marketing environments

Access to industry-leading marketing tools and software for practical learning

Career-focused curriculum with industry partnerships

Enroll Now

Benefits

What's in It for You?

Gain expertise in marketing strategy and customer engagement

Study online or in blended mode at Berlin campus with flexible schedules

Master digital marketing tools and techniques for modern campaigns

Develop critical thinking and problem-solving skills applicable to real-world challenges

Build a strong professional network through global student community

Career advancement opportunities in rapidly growing marketing sector

Need to know more?

Get to know the Arden University BA (Hons) Business Management (Marketing) Course in depth by downloading the brochure

Course Details

What Will You Gain from This course

The BA (Hons) Business Management (Marketing) degree is a comprehensive three-year undergraduate programme designed for students who wish to develop specialist knowledge in marketing within a broader business management framework. This course combines core business disciplines with contemporary marketing theory and practice, focusing on both traditional and digital marketing strategies. The programme is structured across three academic levels with increasing specialisation, equipping students with analytical, strategic, and creative capabilities essential for success in the modern marketing industry. Students benefit from hands-on case studies, real-world marketing projects, and expert instruction from experienced marketing practitioners. The curriculum emphasises practical application through business simulation software and continuous academic support. Study modes include flexible online learning through Arden University's iLearn platform and blended learning combining face-to-face teaching at the Berlin campus with independent online study. The course requires approximately 33-35 hours of study per week, including live sessions, independent study, research, and coursework. Upon completion, graduates receive a Bachelor of Arts (Honours) degree from Arden University, United Kingdom, with a total of 360 UK Credits.

Industry-relevant curriculum developed with input from marketing professionals

Comprehensive coverage of both traditional and digital marketing strategies

Hands-on case studies and real-world marketing projects

Expert instruction from experienced marketing practitioners

Strong focus on data-driven marketing and analytics skills

Flexible learning options including online and blended programs

UniversityPrivate

Arden University

Arden University is a modern institution focused on flexible, career-oriented education, offering industry-aligned programs designed to support practical learning and professional growth.

Coventry / Birmingham / Manchester / London / Berlin, Germany

Cohorts: 12+
Alumni: 2500+
Founded: 1990
Ranking: #9160
Intake: Winter + Summer
Int'l Students: 25%

Course Overview

Overview of BA (Hons) Business Management (Marketing) from Arden University

The BA (Hons) Business Management (Marketing) degree provides comprehensive training in marketing strategy, digital transformation, and customer engagement. Students learn how to develop effective marketing campaigns, manage brand identity, and leverage both traditional and digital marketing channels. The flexible study options allow you to balance education with work or personal commitments. Upon graduation, you'll be equipped to pursue careers in marketing, brand management, digital communications, or business strategy roles across various industries.

Target Audience

Who is this Program For?

Students seeking a business degree with marketing specialization, professionals aiming for marketing and management roles, international students, working professionals requiring flexible study options, and those seeking a UK degree without a UK visa requirement

Skills

Skills you'll acquire

Digital Marketing and Social Media Strategy

Strategic Business Planning and Brand Management

Customer Engagement and Communications

Financial Analysis and Budget Management

Data Analysis and Business Intelligence

Project Management and Organizational Leadership

What is the duration of the BA (Hons) Business Management (Marketing) program?

The program is 3 years full-time or 3+ years part-time. Students can study online or in blended mode at the Berlin campus.

What are the entry requirements for this program?

Applicants should have secondary school qualifications or equivalent. IELTS 6.0 or equivalent English proficiency is required for international students.

Is a UK visa required to study this program?

No UK visa is required for this program. Arden University is a UK-registered university offering online and blended learning that doesn't require visa sponsorship.

What is the learning mode at Berlin campus?

The Berlin campus offers blended learning which combines face-to-face teaching with online independent study. Classes are scheduled throughout the week.

Are there scholarships available?

Arden University offers variouWhat is the admission timeline?s scholarship opportunities for deserving and talented students. Please contact the admissions office for specific scholarship eligibility and application procedures.